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Human Highway: the search for an IT Partner to develop advanced and reliable analysis technologies

Human Highway was founded in 2005 with the goal of developing new research solutions capable of combining data quality with proprietary digital tools and panels.
Human Highway
7 days
IT partner engagement
time
+40%
Efficiency in analysis and reporting processes
+60%
Increased efficiency in data integration

The challenge

Human Highway needed to integrate interview data with CRM and enterprise databases, but lacked the technical expertise to do so. The challenge was to unify data sources to make them analyzable in a consistent and useful way.

The solution

Through TimeFlow, received numerous proposals in a short period of time and selected the partner that could provide expertise and define project specifications.

The result: effective integration, a major leap in analytical capabilities, and a substantial upgrade to research outputs.

 

Human Highway conducts research activities primarily online, combining multiple data sources with the use of a proprietary panel representative of the Italian internet population.

Industry: Market Research

Headquarters: Milan, Italy

Employees: 10

Fusina
«TimeFlow was an opportunity to understand that advancing doesn’t always require internal resources.»
Giacomo Fusina
CEO @ HUMAN HIGHWAY